Andreea Badala, the designer behind the Murmur brand, has always asked difficult questions about fashion. these questions occupied her while studying fashion design at the university of arts in bucharest and pattern technology at the london college of fashion. after work experience for designers alexander mcqueen, richard nicoll, emilio de la morena and venera arapu, andreea decided to answer one question that she’d been wresting with for some time: why should underwear be the only clothing to complement the erotic act? why not womenswear itself?

Murmur creates daywear and eveningwear for women, but seen through the lens of a powerful eroticism. modern women dress to seduce and - ultimately - to be undressed: the final expression of self abandon, devotion and love.

Each item of clothing has its story. andreea’s form-hugging dresses are inspired by the lines of lingerie, incorporating elements reminiscent of harnesses and trusses, all suggestive of acts of complete submission.

The more subtly feminine items reflect this obsession in their innovative and unexpected opening systems: zippers initially developed for life vests are borrowed as fastening systems, allowing fast, sensual access. the jerseys are all specially etched so as to disintegrate a little each time they’re worn or hand-washed, revealing a touch more flesh each time. moreover, the murmur line of accessories borrows heavily from binding systems and ligatures from a range of rugged contexts. They’re intended to be worn against clothing or bare skin, carefully designed to complement the collection as a whole. 

Starting with the SS 2013 collection, Murmur has launched the diffusion label Murmur Take Away, along with the main label Murmur.